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Item #:
58768254
The Business of Studio Photography: How to Start and Run a Successful Photography Studio
77% of respondents would recommend this to a friend
Item #:
58768254
€ 29
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The Business of Studio Photography provides strategies for starting a new studio or improving an existing one.
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What Stands Out
Comprehensive Guide
Provides in-depth insights into every aspect of running a photography studio, from start-up to marketing, catering to both beginners and seasoned photographers looking to refine their business.
Expert Advice
Written by industry professionals, offering practical tips and real-world experiences that help readers navigate challenges and avoid common pitfalls in studio photography.
Market Strategies
Includes effective marketing techniques tailored for photographers, empowering readers to attract clients and grow their studio business in a competitive market.
Product Details
- The Business of Studio Photography is packed with proven strategies for starting a new studio or improving an existing oneand now this classic book has been thoroughly updated and revised for the new digital-imaging era. Expert advice on every aspect of running a studio is featured: location, financing, equipment, digital shooting, proofing, and ordering; marketing, Web advertising, public relations and self-promotion; pricing, negotiating with labs, selling to the wedding, portrait, school, commercial, and art photography markets; digital imaging, business plans, and more. Equipment checklists and sample business forms, plus full resource lists for websites, magazines, and books are included.
| Publisher | Allworth |
| Publication date | January 6, 2009 |
| Edition | 1st |
| Language | English |
| Print length | 400 pages |
| ISBN-10 | 1581156553 |
| ISBN-13 | 978-1581156553 |
| Item Weight | 1.26 pounds (570 grams) |
| Dimensions | 6 x 0.9 x 9 inches (15.2 x 2.3 x 22.9 cm) |
Who Should Buy?
-
Aspiring Photographers
Ideal for beginners aiming to establish a professional photography studio and seeking practical guidance.
-
Small Business Owners
Useful for entrepreneurs looking to diversify into photography, offering insights on studio management and marketing.
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Photography Students
Beneficial for students studying photography who want to understand the business aspects of running a studio.
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Advanced Professionals
Not suitable for experienced photographers who already have established studio practices and seek advanced techniques.
Product Description
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Reference Editorial Review
The Business of Studio Photography: How to Start and Run a Successful Photography Studio is an excellent resource for anyone planning to own their own studio photography business. It offers a wealth of information and reputable resources at the back of the book for anything and everything one might need in the business, including print websites, photo supply websites, and insurance websites. The author is personable and provides guidance on how to learn from his mistakes to guide oneself into the world of starting a photo studio. He speaks without getting too technical so that any beginner theoretically should understand what the author is talking about. Each chapter delves deep into potential problems or questions one may have in their endeavors for starting a business specific to owning their own studio. It is a "how-to" book that teaches the reader how to run a successful photography studio. The author used his life experiences to back up his information. In general, this book tells you what he did, and if it worked or failed in the running of his company. There may not be any pictures in this book, but there is plenty of solid basic information. However, the author's pricing guidelines might not be relevant to every location one may set up in. This is not a "how to take pictures" book. While the practices offered/learned from the film days are still relevant today, this book enters into the use of digital cameras a little, as the author was using digital before retiring. Film or digital studios all use the same management. If the author writes another book, one might expect him to discuss digital cameras more.
Customer Reviews & Ratings
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Pros
- Offers a wealth of information and reputable resources at the back of the book.
- Provides guidance on how to learn from the author's mistakes.
- Each chapter provides an in-depth look at potential problems or questions one may have in their endeavors for starting a business specific to owning their own studio.
- Solid basic guidance for anyone starting a photo studio.
Cons
- The author's pricing guidelines might not be relevant to every location one may set up in.
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€ 29
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Features & Benefits
- Expert advice on every aspect of running a photography studio.
- Includes information on location, financing, equipment, marketing, pricing, and more.
- Updated and revised for the new digital-imaging era.
- Sample business forms and full resource lists included.
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