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The book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.
| Publisher | SAGE Publications Ltd |
| Publication date | November 13, 2021 |
| Edition | Sixth |
| Language | English |
| Print length | 528 pages |
| ISBN-10 | 1529732506 |
| ISBN-13 | 978-1529732504 |
| Item Weight | 1.98 pounds (900 grams) |
| Dimensions | 2.95 x 3.64 x 0.44 inches (7.5 x 9.2 x 1.1 cm) |
This book is essential for marketing experts looking to deepen their understanding of cultural influences in advertising strategies.
Ideal for students studying international business, providing insights into cultural complexities that affect global marketing decisions.
A valuable resource for researchers exploring cultural differences and their implications for global marketing and advertising practices.
Individuals without a background in marketing may find the content too specialized and challenging to engage with.
Global Marketing and Advertising: Understanding Cultural Paradoxes
This buying guide is designed to help you make an informed decision about the Global Marketing and Advertising: Understanding Cultural Paradoxes Sixth Edition. Whether you're a marketing professional, student, or anyone interested in understanding global marketing and advertising, this guide will provide you with valuable insights to consider before making a purchase.
This product competes with similar books by authors such as Philip R. Cateora (International Marketing), Warren J. Keegan (Global Marketing), and Jean-Claude Usunier (International and Cross-Cultural Marketing). Each of these authors offers unique perspectives and approaches to global marketing and advertising.
With its in-depth coverage of global marketing and advertising, practical examples, and expert insights, the Global Marketing and Advertising: Understanding Cultural Paradoxes Sixth Edition is a valuable resource for professionals and students aiming to expand their knowledge in the field.
View LessThis buying guide is designed to help you make an informed decision about the Global Marketing and Advertising: Understanding Cultural Paradoxes Sixth Edition. Whether you're a marketing professional, student, or anyone interested in understanding global marketing and advertising, this guide will provide you with valuable insights to consider before making a purchase. Continue Reading
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