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Item #:
91248632
Guerrilla Marketing Attack: Direct Marketing and Customer Relations for Small and Medium-Size Business Owners
Item #:
91248632
€ 16
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This book will prepare small and medium-size businesses with vital information about direct marketing, customer relations, cable TV, desktop publishing, and much more.
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Product Details
| Publisher | Harper Business |
| Publication date | February 20, 1989 |
| Language | English |
| Print length | 208 pages |
| ISBN-10 | 0395502209 |
| ISBN-13 | 978-0395502204 |
| Item Weight | 11.2 ounces (317.52 grams) |
| Dimensions | 6 x 0.5 x 9 inches (15.2 x 1.3 x 22.9 cm) |
| Part of series | Guerrilla Marketing |
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Guerrilla Marketing Attack: Direct Marketing and Customer Relations for Small and Medium-Size Business Owners
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Direct Editorial Review
**** The product, "Guerrilla Marketing Attack" by Jay Conrad Levinson, elicits a mixed but generally positive reception among readers, especially those in the fields of business and marketing. For many, Levinson's work stands out as a foundational text for understanding guerrilla marketing tactics—strategies that are creative and low-cost, aimed at maximizing impact. Over a span of 16 years, readers have continuously found fresh insights in Levinson's ideas, solidifying his reputation as a marketing guru. Many reviews highlight the book's ability to clarify complex marketing concepts, equipping readers with actionable tactics and strategies. It serves as an essential framework for those looking to grow their businesses or enhance customer engagement, often touted as a must-read for business owners and marketing specialists alike. The practical "100 things to do" list is noted as a valuable feature, enabling immediate implementation of marketing strategies. However, while the book is praised for its core insights, some readers express disappointment, suggesting that certain concepts simply reiterate what was covered in Levinson's earlier work, "Guerrilla Marketing." A few feel that "Guerrilla Marketing Attack" lacks the novelty and depth they expected, viewing it as more of a summary rather than a standalone comprehensive guide. Overall, "Guerrilla Marketing Attack" is celebrated for its accessibility, practical advice, and its ability to inspire an innovative approach to marketing. For those who have not yet explored guerrilla marketing, Levinson's book is heralded as a cost-effective entry point into this essential marketing discipline. **Pros and Cons:** **
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Pros
- Provides a strong foundational understanding of guerrilla marketing tactics.
- Contains practical, actionable strategies to apply in business settings.
- The "100 things to do" list is highly praised as a great starting point for marketing efforts.
- Readers report significant improvements in their businesses after applying Levinson's tactics.
- Accessible and easy to understand, making it suitable for a wide audience.
Cons
- Some readers find the content repetitive, feeling much of it is covered in earlier works.
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€ 16
This product is not Fulfilled by Ubuy and can take minimum 10 days in delivery. We might cancel the product from the order and refund you if any issue arise with the delivery of this product.
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Features & Benefits
- Essential guide for small and medium-size business owners.
- Covers vital aspects of direct marketing.
- Offers insights into effective customer relations.
- Includes strategies for leveraging cable TV and desktop publishing.
- Equips businesses with practical, actionable tips.
- Perfect resource for enhancing marketing efforts.
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